On March 15, 2023, at the 49th International Famous Furniture (Dongguan) Exhibition, CARBINE continued to focus on brand research and development while focusing on brand promotion on the basis of deepening its brand characteristics.

A new product launch conference was held on the evening of March 15, grandly launching the 2023 blockbuster new product series, continuing the fashion and taste of the ever-changing gentleman.

Mr. Deng Xin, President of Styledwood Furniture and founder of the Carbine/Hepburn brand, delivered a keynote speech on the launch of new products in 2023 at the press conference.

He shared in depth the design direction of Carbine and Hepburn's new products and the ideas for future brand development with more than 120 property leaders, designer teams, and new and old dealer partners from home and abroad, and received full recognition from the guests.

Philip Yap, a well-known designer and senior curator from Malaysia, shared with the guests the current development trends of international design, and also shared his feelings about participating in the design work of Styledwood. He spoke highly of the professional ability and foresight of the Carbine and Hepburn design team.

Pablo Andres, the chief technical expert of Carbine and Hepburn, has been stationed in the factory for the past six months, personally participating in the development and production of new products. At this press conference, he brought the latest application of VR technology in the home furnishing industry. This technology comes from Belgium and is currently in an internationally leading position.

Users only need to scan the QR code on the product to select product modules on their mobile phones for random combination and quickly change fabrics. The resulting VR model can be fully integrated with the real home space, allowing users to actually feel the effect of placing the product at home. This technology will be gradually promoted to Carbine and Hepburn stores in the near future, allowing consumers to experience the brand's services more intuitively and help terminal sales.

At the press conference, Mr. Hu Jin, head of the online operations department of Carbine and Hepburn, shared the brand's online layout and actual actions in recent years, and demonstrated the actual results of Carbine and Hepburn's online operations in two major modules: content production and content promotion. At the same time, he demonstrated the extremely convenient tools and reliable paths that Styledwood provides for city partners to operate their own online businesses in the future.